Elements and Performance Criteria
- Analyse the operating environment.
- Review organisational vision, mission, values and current strategy as available.
- Consult with key stakeholders on current and future direction of the organisation.
- Research and identify trends in consumer behaviour to inform strategy development.
- Conduct competitor analysis to inform strategy development.
- Conduct environmental analysis of the retail market place.
- Use information gained to determine strengths, weaknesses, opportunities and threats of the organisation.
- Develop the strategic plan.
- Establish objectives that meet the desired future strategic position of the organisation.
- Develop action plans outlining steps required to achieve strategic objectives.
- Develop quantitative and qualitative evaluation criteria to be used in reviewing the strategic plan.
- Ensure strategic plan aligns with organisational vision, mission, and values.
- Circulate strategic plan to relevant stakeholders for comment, support and endorsement.
- Implement, monitor and evaluate the strategic plan.
- Communicate strategic plan to all relevant stakeholders.
- Implement plan, ensuring shared understanding of and commitment to strategic objectives addressing any barriers as they arise.
- Monitor and refine the strategic plan as required.
- Evaluate and review performance against strategic objectives and evaluation criteria.